In the fall of 2022, Winterstick approached me to produce a critical event to cement their place in history as the oldest brand in snowboarding as the first to claim the 50 year title. For me it offered the chance to merge my world’s of production, experience design, content creation and snowboarding into one super memorable event. Without a doubt, I felt obligated to take on the project in order to deliver an experience for the attendees that would offer a glimpse into the impact that nearly thirty years of snowboarding had on my own life.
The goal at the outset was to have a weekend demo tent, gather the Winterstick crew together to mingle with the cult like following and throw a ticketed gala style event that would pull everyone together. As soon as I dug into the project, I began to tease out the skill set available on the team while also building out a full on schedule that would inspire folks from around the country to attend.
Below find my approach to architecting this experience from the ground up.
Poster for in-person activation in Utah
Winterstick 50th Anniversary Schedule
SOCIAL MEDIA / INSTAGRAM STORY ACTIVATION
EVENT PRE-PRODUCTION
Weekend Scheduling
Sponsorship Acquisition
Ticket Sales
Merchandise (Swag Production)
Lodging (Team & Public)
Ticket Sales and Management
Photographer Acquisition, agreements and shot-list
Videographer Acquisition, agreements and shot-list
Creative Direction for Photo/Video
Vintage Board Collector Communications
PR
EVENT PRODUCTION
Daily On Snow Demo Tent / Base Camp Activation
Liaison between Powder Mountain and brand
Live Social Media videos to tag/support sponsors
Schedule Management and leadership
Last minute daily access for VIP’s
Coordinating early and late access to Mountain for Photo/Video
Directing Professional Snowboarder Shoots for Photo/Video
On Camera Drone Operation
Stills Photography for the brand
Super 8 MM Camera Operation
Managing Saturday Night Gala Event w/10+ Speakers, 10+ Vintage Board Collectors, a 35 mm Film Release and the Band.
Sponsorship Activation
Photos by Lance Koudele