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Colin Boyd

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Colin Boyd

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Winterstick | 50 Years of Snowboarding

January 29, 2023 Afuera Vida

Photo: Lance Koudele

In the fall of 2022, Winterstick approached me to produce a critical event to cement their place in history as the oldest brand in snowboarding as the first to claim the 50 year title. For me it offered the chance to merge my world’s of production, experience design, content creation and snowboarding into one super memorable event. Without a doubt, I felt obligated to take on the project in order to deliver an experience for the attendees that would offer a glimpse into the impact that nearly thirty years of snowboarding had on my own life.

The goal at the outset was to have a weekend demo tent, gather the Winterstick crew together to mingle with the cult like following and throw a ticketed gala style event that would pull everyone together. As soon as I dug into the project, I began to tease out the skill set available on the team while also building out a full on schedule that would inspire folks from around the country to attend.

Below find my approach to architecting this experience from the ground up.

 

Poster for in-person activation in Utah

Winterstick Snowboards 50th Anniversary Schedule

Winterstick 50th Anniversary Schedule

SOCIAL MEDIA / INSTAGRAM STORY ACTIVATION

Wintestick_50th_1.png Wintestick_50th_2.png Wintestick_50th_3.png Wintestick_50th_5.png Wintestick_50th_4.png Wintestick_50th_6.png Wintestick_50th_7.png Wintestick_50th_8.png Wintestick_50th_9.png
 

EVENT PRE-PRODUCTION

  • Weekend Scheduling

  • Sponsorship Acquisition

  • Ticket Sales

  • Merchandise (Swag Production)

  • Lodging (Team & Public)

  • Ticket Sales and Management

  • Photographer Acquisition, agreements and shot-list

  • Videographer Acquisition, agreements and shot-list

  • Creative Direction for Photo/Video

  • Vintage Board Collector Communications

  • PR


EVENT PRODUCTION

  • Daily On Snow Demo Tent / Base Camp Activation

  • Liaison between Powder Mountain and brand

  • Live Social Media videos to tag/support sponsors

  • Schedule Management and leadership

  • Last minute daily access for VIP’s

  • Coordinating early and late access to Mountain for Photo/Video

  • Directing Professional Snowboarder Shoots for Photo/Video

  • On Camera Drone Operation

  • Stills Photography for the brand

  • Super 8 MM Camera Operation

  • Managing Saturday Night Gala Event w/10+ Speakers, 10+ Vintage Board Collectors, a 35 mm Film Release and the Band.

  • Sponsorship Activation


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Photos by Lance Koudele

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